We work with B2B SaaS companies to audit their sales process, identify inefficiencies, and train their teams in advanced negotiation and closing techniques.
Winning in sales isn’t just about working harder—it’s about working smarter. We analyze every part of your sales process, identifying exactly where your team can improve their meeting booking, deal progression, and tool usage.
Then, we turn insights into action with high-energy, interactive training that equips your team with real-world sales and negotiation skills, delivered in a fun, dynamic format that keeps them engaged.
Optimize Your Sales Process. Close More Deals.
Sales Process Audit
Diagnose the gaps. Fix what’s broken. Improve conversion rates.
Most sales teams follow a process, but is it the right one? Our sales audit reveals exactly where you’re losing deals and what needs to change.
Sales & Negotiation Training
Equip your team with the skills to execute at the highest level.
Once the audit uncovers what needs improvement, we take your team through an interactive, customized training program focused on real-world sales conversations, negotiation techniques, and closing strategies.
What People Are Saying
Testimonials
Ingeline Kaldestad
Næringsforeningen Haugalandet
Max Gouchan and Troels Damgaard were instructors at the business association’s lunchtime course on B2B sales, and we are very pleased with both the content and delivery.
Their passion for B2B sales and their ability to communicate essential sales strategies in an engaging and inspiring way created an energetic atmosphere in the room. The course was exceptionally well-structured, and they presented the material in a clear and motivating manner, with concrete examples and practical tools that participants could immediately apply to their own sales processes. Feedback from participants was overwhelmingly positive.
In addition to their professional expertise in B2B sales, Max and Troels were also very pleasant and easy to work with. They were flexible, open to feedback and questions, and contributed to the smooth execution of the event.
I highly recommend Max Gouchan and Troels Damgaard to anyone looking for knowledgeable and engaging instructors in B2B sales.
Isabella Nowak
Sales Coordinator – CA Karrierepartner & a-kasse
Engaging and Practical Negotiation Strategy Workshop with Troels Damgaard
We had the pleasure of hosting Troels Damgaard for a negotiation strategy workshop for our sales team. He shared an incredible amount of knowledge on the subject, delivering brilliant real-life examples from his own experiences with various negotiation techniques.
Troels is a skilled communicator who captivates his audience with engaging anecdotes and actionable negotiation strategies. Participants were highly impressed and appreciated the tangible results that came from the workshop.
The session provided concrete theories tailored to our department’s challenges and needs. One participant remarked:
“The models he introduced were fantastic. They gave me a deeper understanding of the mindset needed for contract negotiations and a broader perspective on the other party’s position.”
Beyond theory, the workshop incorporated practical exercises and role-playing, allowing participants to test the strategies in real-time under Troels’ guidance. This hands-on approach gave valuable insights into executing effective negotiation strategies and provided concrete solutions for real-world challenges.
The role-playing sessions enabled participants to apply new concepts while addressing specific and relevant negotiation scenarios.
Even more important is the measurable impact the workshop has had on our negotiation practices. The insights and practical takeaways have proven to be invaluable resources for our sales team in contract negotiations. As one participant noted:
“Troels provided incredibly useful insights that we have applied in multiple contract negotiations since. It has definitely helped us create more value for both our company and our partners.”
This workshop has had a significant positive impact on our department, and we are grateful for the skills, perspectives, and tools Troels shared with us.
We highly recommend Troels as an outstanding speaker and workshop facilitator for any company looking to enhance their negotiation capabilities, strengthen their team’s skills, and improve their success in negotiations.